
Joelle Faulkner, Founder and CEO presented at the Canadian Federation of Agriculture’s Virtual Annual General Meeting last week, where she discussed Area One’s equity models for farm expansion in Canada.

Joelle Faulkner, Founder and CEO presented at the Canadian Federation of Agriculture’s Virtual Annual General Meeting last week, where she discussed Area One’s equity models for farm expansion in Canada.

Joelle Faulkner, Founder and CEO sat down with the Growing The Future Podcast to talk about investing in, and supporting successful Canadian farms, and how the Area One Partnership model helps farmers scale and improve their operations sustainably.

“The challenge is the cost for that next generation to get into the business, especially if their parents are still farming,” Holt said. Farmers tend to be asset rich, but cash poor, which poses a challenge because of the upfront investment, including the cost of land and equipment, associated with expanding today’s multi-million dollar farms, he added.